Futian District, China : the benchmark city of modern service industry affecting the world
[Futian is the core urban area of the Guangdong-Hong Kong-Macao Greater Bay Area in China and a world-class coastal urban area separated from Hong Kong by a river.]
Author: Lyv Xueliang Translator:Zeng Xinni
Since this year,Shenzhen city which is located in Guangdong province of China has fully implemented the high-quality development of the service industry.Futian district,as the central urban district and service industry macrozone of Shenzhen,has put forward the goal of“Bay Area Hub,Servicing the World”and has made a statement to attract global capital and enterprises that Futian is the“dream land”of the service industry with the most convenient business operations,the most abundant opportunities and the most complete ecological support in service industry.
Shenzhen Civil Center Square,GuangDong,China
Positioning+target：Establish a new brand of“Shoushan Futian,Bay Area Hub,Serve the World”
Why choose Futian to develop service industry?As thecentral urban districtof Shenzhen,Futian leads in the quality and scale in service industry and has a strong foundation,making it a veritable service industry area.
In2023,Futian has achieved the added value of CNY245billion in the financial industry,the total retail sales of consumer goods of CNY241.4 billion,and the total import and export of CNY784.1billion,ranking first in Shenzhen.
According to statistics,Futian District has generated nearly50%of Shenzhen’s financial industry output value,1/4of the total retail sales of consumer goods,and1/4of foreign trade import and export volume.The district is home to164accounting firms,accounting for42%of Shenzhen,and 497law firms,accounting for40%of the city’s total,both ranking first in Shenzhen.It boasts125buildings with a value of“one hundred million yuan” each and has developed45professional buildings and parks,offering over5 million square meters of high-quality industrial space.
At the same time,Futian enjoys a superior location,situated in the southern part of Shenzhen’s central axis,and is home to Shenzhen’s Central Business District(CBD).Some of Shenzhen landmarks,like the Shenzhen Stock Exchange and Ping An International Finance Centre,are located here.This district boasts convenient transportation that radiates throughout the city, connects with Hong Kong and extends nationwide.Two major ports of Huanggang and Futian,along with the Channel of Futian Free Trade Zone,directly link to Hong Kong.The Futian High-Speed Railway Station offers a14-minute direct ride to Hong Kong West Kowloon and a33-minute trip to Guangzhou South Station.It is the“dream land”the most convenient business operations, the most abundant opportunities and the most complete ecological support in service industry.
This year,Futian District has released the“Overall Plan for Accelerating the High-Quality Development of the Service Industry”,which clearly defines the overall positioning“building a core area of a modern service industry benchmark city with global influence”.The four sub-positions are“building a financial and business district in Shenzhen with strong radiation influence”, “building a vibrant24-hour wonderful urban core area”,“building a productive service industry clusters that relies on Hong Kong to serve the whole country and face the world”and“building a high-quality and efficient testing area for service industry innovation model and innovation policy”.
Futian District has set ambitious goals for the development of its service industry. By2025,the district aims to achieve a service industry output value of overCNY600billion,with the modern service industry output value exceedingCNY550billion.The value added by the productive service industry will account for more than75%of the total service industry.The district plans to form two“hundred-billion-level” service industry clusters in finance and professional services,as well as several“ten-billion-level”service industry clusters such as modern supply chain,fashion consumption,technology services,and software and information technology services.Industries with potential are expected to“double in size within three years and quadruple within five years”,with the goal of preliminarily establishing Futian as a core area of a modern service industry benchmark city with global influence.
In order to achieve these ambitious goals for the service industry,Futian District has issued the“Futian District Service Industry Strong District‘Ten Major Actions’Implementation Plan”and outlined the deployment of“ten strong district”actions,which include the formation of24detailed industry task lists and398task measures.It clarifies the task book,timetable,roadmap, and responsibility system for the development of various industries,ensuring the solid advancement of high-quality development in the service industry.
Carrier+Policy:Creating10Professional Buildings/Parks
It is understood that Futian District has launched10professional building service parks,including the Accounting Service Demonstration Industrial Park, Software Information Service Industry Professional Building,New Retail E-commerce Professional Building,and International Legal Service Center,with a total of1.52million square meters.In the future,Futian District also plans to create more high-quality spatial carriers,adding50new service industry professional park buildings by the end of2025,and introducing ten million square meters of high-quality service industry space every year.It is to plant more“sycamore trees”,extend better“olive branches”,and attract more“golden phoenixes”.
To strengthen the supporting guarantees for the implementation of plans and action plans,Futian District has intensively formulated and launched10 special industry policies targeting10industries,including accounting and asset evaluation,software information services,commercial services,and legal services support policies.These policies offer substantial financial support and practical measures to achieve tangible development results.
Service+Investment Attraction:As convenient and fast as online shopping, as precise and direct as express delivery
As early as February2023,Futian District took the lead in piloting the construction of a“virtual park”in Huaqiangbei Street within its jurisdiction, and quickly achieved full coverage of all10streets,building a“four-in-one” enterprise service system that includes“street enterprise service centers+ street chambers of commerce+park service providers+online service platforms”.The district launched the country’s first one-stop financial and accounting service platform for small and individual businesses,achieving full coverage of5,370large-scale enterprises and over150,000individual business, with a total of more than560,000visits,providing loans to enterprises exceeding CNY800million,and cashing out industrial funds of CNY1.39billion.
On this basis,Futian District has upgraded and launched the Virtual Park 2.0version,expanding service functions.It relies on the“i Futian” mini-program to upgrade the online service platform,introduces digital employees,and creates an artificial intelligence exclusive customer service to achieve“one-click access”to services such as“finding space,finding policies,handling demands”.The district has introduced market forces such as business associations and professional institutions to provide enterprises with more than70types of professional services,including finance and tax training,legal consulting,e-commerce incubation,and design guidance, offering considerate services to fully support enterprises in investing and starting businesses in Futian.
Abundant resources,gather the service resources needed throughout the enterprise lifecycle:
Futian District has one district-level“virtual park”that covers nearly 2000services,including administrative services,government services,and market services.For example:
Administrative Services:More than1500administrative approval service projects are linked in one stop(registration,taxation,social security handling,etc).
Government Services:More than100district-level service projects are applied for in one stop(industrial funds,knowledge training,talent services, space services,policy consultation,cultural activities,government-enterprise coordination,visit services,etc).
Market Services:More than100market-oriented service products are supplied in one stop(finance,law,finance and tax,administration, intellectual property rights,design,human resources,property services, marketing planning,transportation and storage,etc).
Wide coverage,distributed service outlets created at the doorstep:
Futian District also has10street-level characteristic“virtual parks”that provide services both online and offline.For example:
Nanyuan Street“Youth Rest Station”
Futian Street“Wow CBD·Futian CBD Enterprise Feature Exhibition”brand service
Sha Tou Street“Bank-Enterprise Docking”service
Meilin Street“Meilin Entrepreneur”service
Yuanling Street“Six Ones”butler service
Huafu Street“CHAT”special service
Xiangmi Lake Street“Customized Design Photo in Modest shop”service
Lianhua Street“Micro and Small E-Loan”service
Huaqiangbei Street“Small and Individual Shared Live Broadcast Room”service
Fubao Street“Hetao Enjoy HT-FUN”,“Hetao Link HT-LNK”,“Hetao Upgrade HT-UPG” services.
The central urban district of Shenzhen City,Guangdong Province, China
Superior services,tailored services to refine and implement enterprise support:
A humanized“Xiao Fu Family”service space has been launched,offering a range of specialized customized services such as space finding,policy finding,demand handling,enterprise searching,funding seeking,event finding,product searching,and market searching.
Space Finding:Fu Xiao Kong—Precision matching for industrial space needs.
Policy Finding:Fu Xiao Zheng—One-click matching for industrial support policies.54national policies,55provincial policies, 124municipal policies,436district-level industrial fund projects,79talent support projects,and436district-level industrial fund projects with79 talent support items.
Demand Handling:Fu Qi Direct Train—“Zero running” for government interactions,establishing a12330demand handling mechanism, where enterprise demands can be submitted with one click,responded to by service officers within3days,and continuously followed up and processed within30days.
Enterprise Searching:Fu Xiao Qi—Convenient access to“one enterprise,one file”.There are571,549enterprises in the Fu iQi database,with6,060having one enterprise,one file.
Funding Seeking:Shenzhen“Micro and Small Pass”—Making financing smoother for small and micro enterprises.
Event Finding:152business associations and66 government departments(communities)timely release the latest activities,push notifications,proactive invitations,and enterprise registrations.
Product Searching:Providing enterprises with digital“shopping guides”to help select service providers and connect with the market.
Market Searching:Assisting product suppliers in releasing“star products”through the virtual park with service officers responsible for promotion and supply-demand docking;assisting product demanders by matching recommendations based on needs.In the future,digital intelligence beings will be introduced for precise matching with purchasers.
In Futian District,Shenzhen city,Guangdong Province,China,rivers run through the city and flow into the Shenzhen Bay waters.
Futian values both retaining and attracting businesses,and is continuously promoting the attraction of investment and introduction of businesses.This year,before and after the convening of the Shenzhen City High-Quality Service Industry Development Conference,Futian District has carried out dual recruitment and introduction strategies by “drawing up lists”and“going out”.It has benchmarked companies listed in various rankings such as the Top500Chinese Private Enterprises,the Top100 Chinese Large Enterprise Innovators,the Top100Software and Information Technology Service Competitors,the Top500Industrial Internet Companies,and the Top100Chinese New Economy Unicorn Enterprises.As a result,a batch of high-quality projects have settled in Futian,and more than40key service industry projects have formed cooperative investment intentions,continuously introducing high-quality resources for the high-quality development of the service industry.